Setting up an academy to train property employees is a must, NGRED

Karim Mamoun: creating a specialized academy to train the real estate marketer and brokers, is a must ... and real estate companies affected by the spread are "amateurs"

Karim Mamoun: The real estate market suffers from a lack of experience and training for the "real estate marketer and brokerage companies" ...  the Real Estate Development Chamber and the Egyptian Association of Marketers have to be cooperative to control the market.

Karim Mamoun, head of the commercial sector at the Nile Group for Real Estate Development, called for the necessity of creating a specialized academy to train employees and marketers in the field of real estate marketing, which is responsible for graduating professional real estate marketers who are familiar with the importance of this sector affecting the Egyptian economy.

Mamoun suggested that the academy, falling under the regulation of the New Administrative Capital Company,  is witnessing  new real estate development companies in the market, which is the most important area currently in the real estate sector, pointing out that the real estate market has recently witnessed the entry of non-specialists "amateurs" under the pretext of experience in real estate marketing, which undermined competition and performance of real estate companies.

Mamoun said that the Administrative Capital project is one of the vital and important projects that have changed the shape of the real estate sector during the last 5 years, which is witnessing a diversity in the number of real estate projects, and therefore there was a request for the presence of the real estate marketer to participate in the marketing of these projects, The main cause behind the launch of new real estate marketing companies without experience, with the aim of competing and acquiring a selling share in these projects without experience and full knowledge with the projects, the quality of the real estate product and the marketing mechanism.

Mamoun explained that the real estate market is currently suffering from a lack of experience and competence for the real estate marketer, with the scarcity of professional real estate marketers, who find development companies difficulties in obtaining his services.

The head of the commercial sector pointed out that despite the number of the offered  real estate projects and the diversity of developers in the Administrative Capital, and that NAC accommodates more companies and projects, thus it suffers from a lack of experience for the real estate marketer, which is one of the most important elements for the success of any project, which led to the existence of a number of negative phenomena that affected on the performance of real estate companies and the quality of competition in that important project, and the real estate developer has become the most affected by the randomness of the real estate marketer.

Mamoun pointed out that the new real estate development companies that entered the market recently resort to contracting with marketers without the experience and competence that qualify them to vacate these sites and this is reflected in the performance of real estate companies, especially since most of them limit their period by launching the project and searching for another company, and this matter affects these companies and their growth and reduces one of its chances of success in the market.

Mamoun praised the role of the Egyptian Association for Real Estate Marketing, which began to confront the negative phenomena that affect the real estate sector and train and educate marketers and brokers in the field of real estate marketing, calling for the need to set strict controls for this important sector in coordination with the Real Estate Development Chamber and under government supervision.