Auto giant shares tumble as European Union’s new steel tariffs spark industry panic

Shares of Europe’s biggest carmakers traded lower Wednesday, amid concern that the European Union’s latest efforts to protect the domestic steel market could threaten the region’s auto sector.

The European Commission, the EU’s executive arm, announced Tuesday that it plans to hike steel tariffs and sharply cut import quotas, seeking to offer “strong and permanent protection” to the region’s steel industry.

The proposal includes a push to limit tariff-free import volumes to 18.3 million tons a year, reflecting a reduction of 47% compared with 2024 steel quotas — and doubling tariffs to 50% on any excess imports.

The planned measures have not gone down well within Europe’s automotive industry.

Europe’s Stoxx Automobiles and Parts index traded 1.7% lower at around 1:45 p.m. London time (8:45 a.m. ET) Wednesday, leading regional losses.

In response to the EU’s announcement, the European Automobile Manufacturers’ Association, or ACEA, an industry lobby group, said the proposal goes too far and threatens automakers with higher input and administrative costs.

Sigrid de Vries, director general of ACEA, said that European carmakers source roughly 90% of their direct steel purchases in the EU and were “most concerned about the inflationary impact that an effective continuation of the safeguard will have on European market prices.”

She added: “We do not contest the need for some level of protection for a commodity industry like steel but we feel that the parameters as proposed by the Commission go too far in ring-fencing the European market.”

ACEA’s de Vries called instead for “a better balance” between the needs of European producers and users of steel in this measure.

BMW shares fall sharply

Looking at individual stocks, Germany’s BMW fell around 6.5% on Wednesday, paring some of its earlier losses.

The Munich-based carmaker, which is reportedly on track for its worst trading day since September last year, issued a fresh profit warning on Tuesday, citing slow growth in China and the ongoing impact of U.S. import tariffs.

Rico Luman, senior sector economist for transport and logistics at Dutch bank ING, described BMW’s profit warning as “disappointing” and not a positive signal regarding the many challenges facing Europe’s automakers.

“During the 2Q figures presentation they where still rather upbeat about dealing with the reality and holding up margins, but that relative optimism seems to have faded now,” Luman told CNBC by email.

Germany’s Mercedes-Benz Group, Porsche and Volkswagen were all down more than 1%.

Shares of France’s Renault and Milan-listed Stellantis were last seen 2.3% lower and 0.7% lower, respectively.

In U.S. premarket trade, meanwhile, shares of Ford and New York-listed Stellantis were last seen slightly higher.