Cairo Festival City Mall was honored at the MECSC for the 6th Consecutive Years

Cairo Festival City Mall، Egypt's premier shopping، dining، and entertainment destination، has once again been recognized at The Middle East Council for Shopping Centers (MECSC) Awards 2023 in Dubai. This marks the sixth consecutive year that Cairo Festival City Mall has received acknowledgment for its outstanding achievements in various categories، including Marketing، Advertising، Digital، and social media، Sales Promotions & Events، Marketing Sponsorships، Renovation & Expansion، and NOI. 

This remarkable winning streak serves as a testament to Cairo Festival City Mall's exceptional performance، innovation، and creativity in the retail industry within the MENA region as well as a testament to the unwavering dedication of Cairo Festival City Mall employees. 

A trailblazer in the field of entertainment

In recognition of its achievements، Cairo Festival City Mall received nominations in six categories highlighting the mall's commitment to not only providing an outstanding shopping and dining experience but also establishing itself as a trailblazer in the field of entertainment. 

Cairo Festival City Mall was awarded in three different categories، receiving the Gold Award in the Traditional Marketing - Sales Promotion & Events category for the 'Celebrating Her Unconditional Love' Mother's Day Campaign، the Silver Award in Traditional Marketing - Digital/Social Media for its 'Summer Switch' summer campaign in addition to the Silver Award in Design & Development - Renovation/Expansion for the Mall Renovation project.

Heba Abdullah، the Head of Marketing at Cairo Festival City Mall، expressed her gratitude to the Middle East Council of Shopping Centers (MECSC) for their trust and recognition of efforts in Cairo Festival City Mall over the past years، and she said: “We are proud to receive the prestigious MECSC awards in Dubai for introducing innovative concepts، Cairo Festival City Mall aims to deliver impactful campaigns that meet and exceed global standards in all areas.”

Incredible achievement

Abdallah continued: "This incredible accomplishment is clear proof of our ongoing efforts to strengthen the mall's position as a leader in the retail sector in Egypt by fostering creativity، embracing innovation، and ensuring exceptional customer satisfaction across various platforms. It is a testament to the unwavering commitment and hard work of our exceptional employees who consistently go above and beyond to make this achievement possible throughout the past 10 years”

It is worth noting that Cairo Festival City Mall has a history of being recognized for its Notable initiatives. In 2022، the MECSC Awards acknowledged Cairo Festival City Mall's achievements in sales & and promotions، cause-related marketing، NOI enhancement، and design and development. Furthermore، the Mall has received five accolades، including two Gold and three Silver Mena Shopping Centre and Retailer 2022 Awards presented by The Retail Congress Mena Awards. In 2022، Cairo Festival City Mall was honored as the first commercial center in Egypt to receive the gold award from the International Council of Shopping Centers (ICSC) Maxi Award in Las Vegas for its efforts in revitalizing the retail sector and commitment to applying global standards for shopping centers through its "Summer for All" summer campaign.

Cairo Festival City Mall is part of the Al-Futtaim Malls Group، who also received three additional awards for their malls in Dubai.