*Somabay Hosts the Fifth Edition of Miss Elite World, Bringing Global Beauty and Culture to the Red Sea*

Somabay, one of the most prominent tourism destinations on the Red Sea coast, hosted the fifth edition of Miss Elite World, the region’s number-one international beauty pageant platform and one of the top 7 pageants in the world, bringing together 34 finalists representing 34 countries for a celebration of beauty, culture, fashion and entertainment on Egypt’s Red Sea coast.

The grand finale brought together a distinguished group of prominent figures from the arts, media and entertainment industries, alongside members of the judging panel, led by Yousra, Head of the Jury, and including Mr. Ibrahim El Missiri, CEO of Somabay Group, Stefano Douaihy, Founder of Miss Elite World, Mohamed Hefzy, Tamer Habib, Tamer Hagras, Ahmed Talaat, Mahira Abdelaziz and Yasmine Sarwat. The event also welcomed a number of prominent artists and media personalities, including Hala Sedky, Edward and Boussy Shalaby, while Lebanese singer Saad Ramadan delivered a live musical performance during the evening.

The multi-day Miss Elite World programme gave contestants from around the world an opportunity to experience Egypt beyond the pageant itself, discovering the diversity of destinations and tourism experiences the country has to offer. Sheraton Somabay was one of the event’s key host hotels, playing an important role in accommodating the contestants and providing a comprehensive hospitality experience that reflects Somabay’s high standards of service, accommodation and diverse experiences. The Cascades Golf Resort, Spa & Thalasso and Kaktus Somabay also hosted contestants, offering them a variety of experiences combining hospitality with leisure and sports activities, alongside the beaches and distinctive natural surroundings of Egypt’s Red Sea coast. Through their stays at these hotels and resorts, the contestants experienced Somabay first-hand as an integrated destination, showcasing the diversity of experiences the destination offers to the contestants and, through their reach, to audiences around the world.

Mr. Ibrahim El Missiri, CEO of Somabay Group, said: “We are proud to welcome Miss Elite World back to Somabay, reflecting the strength of the partnership we have built with the pageant since its inception. As the event has evolved year after year, Somabay has welcomed contestants from diverse markets across Europe, Latin America, Asia and beyond, giving us an opportunity to introduce the destination and Egypt to new audiences and markets beyond our traditional reach.” 

“With 34 contestants representing 34 countries, this opportunity is even greater, particularly as the contestants experience Somabay and other destinations across Egypt before returning home with their own stories and impressions of the country. Given their presence and influence in their respective markets, these experiences can reach wider audiences through the content they share with their followers, allowing each contestant to become an ambassador for her experience in Egypt. We see this as a true value of the pageant, not simply as an international event hosted in Somabay, but as a platform that opens new avenues for showcasing the destination and Egypt to a broad international audience,” he added.

Stefano Douaihy, Founder of Miss Elite World, said: “We created Miss Elite to bring the world together in Somabay, where different cultures compete for a single crown while celebrating what makes each one unique. We believe that hosting the pageant in Somabay gives contestants an opportunity to connect with and learn from different cultures and experiences, allowing the event to go beyond the idea of competition and become a celebration of diversity and unity.”

With its annual edition hosted in Somabay, the destination has become an integral part of the Miss Elite experience and identity. By bringing this international gathering to Egypt, Somabay continues to demonstrate its ability to host high-profile global events while welcoming contestants and prominent personalities from around the world. Their presence also creates opportunities to showcase Somabay and its diverse year-round experiences, further positioning the destination as a place where tourism and international events come together on Egypt’s Red Sea coast.