Paragon Launches “WORK IN”: An Integrated Work Ecosystem Empowering Startups and SMEs in the Heart of the New Administrative Capital

 In a strategic move reaffirming its leadership in Egypt’s real estate development sector, PARAGON has officially launched WORK IN, a new administrative space within its PARAGON.3 project, located in one of the most prime spots in the New Administrative Capital. The fully serviced workspaces are designed to meet the growing needs of dynamic startups and small to medium-sized enterprises (SMEs) by offering a fully integrated work ecosystem that combines ultimate flexibility, comprehensive support, and operational excellence.

WORK IN offers a diverse selection of smart office units, meticulously designed to range between 15 and 50 square meters. This flexibility makes it an ideal choice for businesses of various sizes, particularly emerging startups aiming to launch effectively. These innovative office spaces are tailored to accommodate the fast-paced growth of businesses and adapt effortlessly to their evolving needs.

Strategic location

The project derives significant value from its strategic location within the PARAGON 3 building, directly facing the Presidential Palace and situated on the main presidential road. This prime address gives businesses a strong institutional presence that reflects their credibility and ambition, while offering close proximity to key government, financial, and diplomatic institutions, amplifying brand visibility and granting an exceptional level of prestige in the heart of the capital.

Commenting on the launch, Eng. Bedeir Rizk, CEO of Paragon Developments and Managing Partner of El-Bedeir Construction, stated: “At WORK IN, we’re not just offering office spaces, we’re redefining modern work environments through a seamless experience that merges instant readiness, smart design, and end-to-end support. These offices are ready-to-operate and equipped to the highest professional standards, enabling our clients to start their operations from day one without the hassle of setup or delays. We believe that an effective work environment is the true catalyst for success, and WORK IN is a manifestation of that belief.”

Mr. Ahmed Shaarawy, Vice President for Commercial Affairs at Paragon Developments, added: “What sets WORK IN apart is our deep understanding of market needs and evolving business demands. We’ve ensured our flexible workspaces allow clients to select what suits their business scale and growth plans best, all while enjoying a standout location in the capital’s core. These spaces are designed to enable companies to focus entirely on their work without distractions, thanks to a fully serviced office model that includes reception, concierge, business center facilities like printers and scanners, relaxation lounges, and a kitchenette. Through PARAGON HUB, we offer an advanced support system that gives businesses and employees real opportunities to grow via specialized services, professional events, and interactive spaces that foster networking and partnership-building. WORK IN is the smart choice for every company seeking a strong presence and rapid launch.”

Comprehensive office model

One of the key features of WORK IN is its comprehensive office model, which includes centralized services in essential areas such as strategic marketing, integrated financial management, meticulous accounting, and innovative business development. This allows clients to fully concentrate on their core strategies while Paragon efficiently manages all operational aspects.