Cred Brings Visionnaire, the Italian Icon of Haute Sartorial Design and Bespoke Interior Architecture, to MENA through a New Collaboration

Cred has announced a unique partnership with Visionnaire, the Italian icon of haute sartorial design and bespoke interior architecture. The partnership was officially announced during an event held at Visionnaire London flagship store in collaboration with ELLE Decoration. This collaboration brings together Cred’s vision for integrated living and Visionnaire’s expertise in bespoke interior architecture across a series of projects in Cairo. Its first expression will be Visionnaire’s first interactive showroom in the Middle East and North Africa, located within the clubhouse of Ever West, Cred’s flagship development in West Cairo.

The interactive showroom is intended to create an immersive Visionnaire experience within the development, as it will encompass a lounge alongside a dedicated Pilates studio. Visitors will be able to explore a curated selection of materials and interior finishes, as well as furniture and design displays, creating lifestyle-driven customer experiences that bring the Visionnaire world to Egypt through Cred’s communities.

The partnership extends to the Visionnaire Mansion, an exclusive Visionnaire-designed residence within the Ever East development in the Sixth Settlement. Visionnaire will be responsible for the complete interior concept of the property, including interior design, furniture, finishes, lighting, textiles, art and design pieces, and styling and final installation.

Conceived as a one-of-one, fully authored Visionnaire residence rather than simply a villa furnished with Visionnaire products, the Mansion embodies the brand's philosophy of combining Italian craftsmanship with contemporary living.

“Our collaboration with Cred reflects a shared ambition to create places with a distinct identity, where design enriches everyday life. From the shared spaces of Ever West to the private interiors of the Visionnaire Mansion, we bring together Italian craftsmanship and a complete vision of interior architecture, shaping environments around the people who inhabit them”, says Leopoldo Cavalli, Executive President and Co-Founder of Visionnaire.

This spectacular collaboration was officially revealed and signed by Eng. Ahmed Mansour, the CEO of Cred, and Matteo Pellegrini CEO of Visionnaire, during an elegant evening hosted by ELLE Decoration at Visionnaire’s London Flagship Store. The event also included a panel discussion titled "Designing for Longevity: The Future of Luxury Living" moderated by Ben Spriggs, Editor-in-Chief of ELLE Decoration, featuring Leopoldo Cavalli, Luigi Caterino, CEO and Co-Founder of the The Longevity Suite, Graeme Davidson, Director of Architecture at HBA Residential and Ahmed Mansour, to discuss the future of design, architecture and longevity focused living.

The agreement is considered the first of its kind in Egypt, bringing architectural design, interior design, and lifestyle together in a single integrated experience. Commenting on this new chapter for Cred, Mansour said: "We believe a real estate project is only complete when planning, design, and every element of comfort for its residents come together. That is what drew us to collaborate with one of the world's leading names in architectural and interior design."

"By bringing internationally recognized Italian excellence in these fields to Egypt for the first time, Cred demonstrates its ability to attract world-class partners and deliver integrated residential destinations that redefine the true value of real estate and compete and exist strongly on the global map," Mansour added.

Cred has an exceptional project portfolio that includes several developments in East and West Cairo and the New Administrative Capital (NAC). Ever West project is one of the distinct projects in West Cairo, located in one of the most vibrant and attractive areas directly on the 26th of July Corridor, spanning 40 acres, it consists of a diverse range of residential units, including buildings and villas, an administrative, commercial, and specialized medical zone, in addition to a large array of services, facilities, and green spaces.

Meanwhile, the Ever East project in the 6th Settlement offers a true model of luxury living with an expansive area reaching 128.5 acres and a variety of residential units, upscale villas and apartments, along with a distinguished commercial and administrative zone. The project features a building ratio of 15% of the total project area, with the remainder dedicated to open and green spaces.