Amazon’s new Echo devices designed for Alexa+ start at $99

Amazon on Tuesday unveiled four new smart speakers and voice-activated displays that are revamped with Alexa+, its personal assistant that’s powered by generative artificial intelligence.

The company debuted the Echo Dot Max, a revamped version of its compact smart speaker, which costs $99.99. Amazon also unveiled a new Echo Show 8 and Echo Show 11, priced at $179.99 and $219.99, respectively.

There’s also a new version of the Echo Studio, its larger, higher-end model with a more powerful speaker, priced at $219.99.

The devices were launched at Amazon’s fall hardware bonanza, held in New York. They’re the first batch of revamped products under the leadership of Panos Panay, a former Microsoft hardware leader that joined Amazon in 2023.

It’s also the first set of Amazon hardware to integrate the company’s long-awaited Alexa+, which debuted in February and has slowly rolled out in early access for some users.

“These are the most powerful Echo devices we have ever created,” Panay said on stage at the event. “Custom silicon, advanced sensors, our best microphones and sound, noise cancellation, understanding the user, faster than anything we’ve ever delivered before. They’re also beautifully designed to fade into the background.”

Alongside a revamped look, Amazon added new AZ3 and AZ3 Pro chips for edge processing to the devices, which are faster, more powerful and have “AI built right in,” said Daniel Rausch, the head of Amazon’s Alexa and Echo businesses.